Geo-fence technology enables you to capture audiences through custom targeting shapes around businesses, street and highway boundaries, municipalities, etc. It’s a reliable way to target mobile users in your business’s proximity with pinpoint accuracy.
- Create granular targets via custom shapes & sizes
- Retarget customers who visit or commute through any geo-fenced location
- Track off-line or “last mile” conversions to measure your campaign’s effectiveness
- Measure lift in foot traffic at your location by comparing patterns of both consumers who saw your ad and those who didn’t
The average American spends 5.4 hours a day on their phone. – Provision Living
How It Works
First you’ll identify physical locations where you know your target audience will be. This could be direct competitor locations or just locations you share a customer with. We’ll create custom boundaries (the fence) around each location, plus draw one around your business location as a “conversion zone.”
Mobile devices that are captured in those fences will be served ads for up to 30 days, and tracked to see if they cross into your conversion zone. In addition, geo-fencing technology can be used to build an “event fence” to build an audience from attendees at an event. For example a convention, sporting event or festival. This audience can then be targeted for future ad campaigns.